Holy Hoops was one of those ideas that caught attention. It had a purpose and a style, and it stood out. After the first year, I started seeing people recreate parts of it without giving credit. At first it got under my skin. But then I realized I had two options. I could waste time being bitter, or I could keep building something they would never catch up to.
Anyone can copy a look, but they cannot copy the reason behind it. They do not have your thought process. They do not know the calls you made, the rejections you took, or the hours it took to make the vision happen. They are guessing. You are the original.
You do not need to defend your work. You need to keep evolving. Stay focused on the next move. Add new features. Make your brand stronger. Improve your results. Make it impossible for the copy to hit the same.
People watching from the outside can tell the difference. They know who started it. They know who puts in the real work and who is just following the noise. Trust that the people who matter see what is real.
Copycats do not kill original ideas. They confirm them. So if someone is trying to be you, let them. Keep working. Keep creating. Keep leading. They are behind for a reason.