As new studies provide evidence of Mexico city’s crack cocaine usage reaching extreme levels, researchers are brainstorming new solutions to reach addicts. These hard-to-reach individuals are often geographically, socially, and economically marginalized, and are the least likely to seek treatment for addiction. In order to get drug users’ attention, efforts are being made to encourage awareness of the negative effects of drugs through text and graphic animations on buildings, as well as the distribution of safer crack-use kits to reduce health damage.

This project will significantly affect the people of Mexico city in areas that are normally ignored and plagued by high crime rates, limited infrastructure, and high population density. They are thus rarely the subject of aid efforts, causing activities like drug use to run rampant. The anti-crack cocaine campaigning may finally reach these individuals, who will now receive increased access to medical care and inclusion into society. Reduction in drug usage in these city areas will make a large difference, likely decreasing homelessness and drug-caused deaths. For Mexico’s poorest areas, campaigns such as this can significantly further outreach efforts, and increase civic well-being as a whole.