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The Best Super Bowl LII Commercials

Deryn Younger, Editor

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It’s that time of year again: the Super Bowl commercials are here! Riddled with many movie trailers and car commercials, it can honestly be said that the advertisements this year were not as good as years past. Maybe it’s because companies decided not to be too politically-charged, or maybe it’s just because there was too much focus on not-so-entertaining issues such as providing clean water or putting the spotlight on Paralympians. Despite that, though, there were some memorable and notable commercials worth mentioning for 2018.


Sprint – “Evelyn”

In one of the first advertisements to air at this year’s Super Bowl, an android robot named Evelyn is seen playing chess in the same room with her creator. Later on, she goes on to mock him for not having Sprint, but little did her creator know that his other robots would start to egg him on with Evelyn, as well. Pretty soon, the man starts to cave in an eventually switches over to Sprint, claiming his “coworkers” pressured him.

 

Tide – “It’s a Tide Ad”

Ah, the running gag that is evident nearly every year in at least one commercial. That gag being, of course, pointing out that the commercial you’re about to see is not one for a car, beer, diamonds, a new tech device, or whatever else. Rather, it’s an ad for something simple – in this case, Tide. Starring Stranger Things’ David Harbour, this commercial was to be a definite hit this year.

 

Amazon – “Alexa Loses Her Voice”

By far one of the best commercials this time around – most likely due to its strategic use of celebrities – Amazon played on the idea of, if by some reason, the voice of their Echo products, Alexa, was to lose her voice. To take her place, stars such as Gordon Ramsay, Rebel Wilson, Cardi B, and Anthony Hopkins were put in charge of answering questions from Echo users everywhere, and some of their responses were hilarious. Nobody could take Alexa’s place!

 

Doritos & Mountain Dew – “Blaze vs. Ice”

This year, Doritos and Mountain Dew collaborated to make yet another great Super Bowl commercial, featuring Peter Dinklage and Morgan Freeman. Dinklage is shown in a room full of fire eating Doritos Blaze, rapping “Look At Me Now” by Chris Brown, while Freeman is in a cold room covered in ice, singing “Get Ur Freak On” by Missy Elliott to promote Mountain Dew Ice. Together, the two make an entertaining pair.

  

NFL – “Touchdown Celebrations to Come”

A fan favorite of the night, this advertisement shows Eli Manning and Odell Beckham Jr. sharing a rather intimate moment during a practice. After a quick pass, Eli tells Odell he’s ready to practice his dance routine, and suddenly the two start getting into an amazing performance, one inspired by “Dirty Dancing.” Well-choreographed and very entertaining, it’s fair to say that this commercial didn’t disappoint (well, maybe Giants fans…).

 

Coca-Cola – “The Wonder of Us”

Finally, to end on a more serious and lighter note, this Coca-Cola ad celebrated diversity within not only drinkers of the soda, but around the world. Coca-Cola wanted to shed light on the immense variety in people everywhere, which is similar to the way that they have so many varieties of their soda to match nearly everyone’s taste, no matter who they are. It was definitely nice to see a commercial that wasn’t solely based on being comedic or plain ridiculous, and was a good way to celebrate diversity.

 

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