Everyone’s got that group chat. The one where someone drops a million-dollar idea at 1 a.m. Everyone hypes it up, throws out names, logo ideas, and talks about how it’s “up from here.” Then a week later, it’s completely dead. No one followed up. No one started anything. It became another conversation that went nowhere.
The truth is, most ideas die in group chats because no one takes the lead. Everyone wants to be part of something successful, but no one wants to be the one to start it. People love to talk, but action is what separates the dreamers from the builders.
When Holy Hoops started, it wasn’t because I talked about it for months. It happened because I picked a date, called a gym, and made a flyer. Everything else came after. No long meetings. No waiting around for a perfect plan. Just one move at a time.
Group chats are cool for brainstorming, but don’t expect them to build your business. If you really believe in the idea, take it out of the chat. Start a doc. Set a goal. Assign real tasks. If your friends are serious, they’ll show you. If they’re not, it’s on you to carry it forward.
Don’t wait on people to match your energy. Start with what you have and who’s ready. The rest will catch up later or get left behind. Ideas are easy. Execution is what matters.
So the next time a business idea pops off in the chat, watch what happens after the hype. That’s where the real work begins. And that’s where most people disappear. Don’t be one of them.