Cold calling sucks. Nobody likes calling a stranger and asking for something. But if you’re trying to build a business or run an event, it’s one of the most effective things you can do. You just have to stop overthinking it.

When I was organizing Holy Hoops, I called gyms, businesses, restaurants, and even people I didn’t know just to get a shot. Most said no. Some didn’t answer. But a few said yes. And that’s all it takes. One yes can change everything.

The trick is to be direct. Don’t waste time trying to sound perfect. Be real about who you are, what you’re building, and why they should care. People respect confidence and clarity. Even if they’re not interested, they’ll remember you handled it professionally.

Have your pitch ready. What’s the name of your project. What’s the impact. What’s the ask. If you need a venue, say that. If you want sponsorship, make it clear. Don’t try to be slick. Just be prepared.

Follow up matters too. A lot of deals happen after the second or third call. That doesn’t mean you’re annoying. It means you actually want it. People notice that.

Cold calling builds more than connections. It builds you. It gives you thicker skin. It sharpens your voice. And it reminds you that if you want something, you can’t just wait for it to come to you. You have to ask. And keep asking.