When you first start building something, don’t expect a standing ovation. You’ll post your idea. You’ll share your first drop. You’ll talk about your plans. Most people will scroll past it like it never happened. Not because they hate it, but because they don’t take it seriously.
People usually wait to support you until it’s safe. Until your brand gets attention. Until someone else validates it. Until it feels like the thing is already working. Then suddenly everyone wants to repost it. They want to act like they always believed in it.
That’s not a reason to stop. That’s a reason to keep going. You can’t build something real if your energy depends on other people clapping. Sometimes you have to show up when it’s quiet. Sometimes you have to move with no audience.
The worst mistake is waiting for people to care before you start. Care now. Care when it’s just an idea in your Notes app. Care when your first post gets two likes. Keep building when it’s slow. That’s where momentum starts.
The people closest to you aren’t always the first to support you. Don’t take it personal. Let your work speak for itself. Let your results do the talking.
When it starts working, they’ll notice. Keep your focus on the mission. The ones who get it will find you. The ones who didn’t believe will catch up later. That’s how this works.